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West Coast Ambassador Program

The West Coast Ambassador Program is a FREE educational program that empowers citizens in the Clayoquot and Barkley Sound regions to participate knowledgeably and responsibly in shaping a vibrant, sustainable future. By cultivating a shared sense of pride and community, and supporting the well-being and diversity of local businesses, the program encourages a positive, inclusive attitude while deepening understanding of our shared role in caring for our regions… and beyond!

Who is the program for?

The courses are open to all local residents, including seasonal staff, newcomers, and business owners. They focus on Tofino and Ucluelet — their past, present, ecologies, vibrant business communities, festivals and events, opportunities, and much more. The courses explore how to be responsible residents of these incredible places and how to share that knowledge with visitors.

How do I register?

It’s simple! Dates for 2027 will be posted in January.

Participants of the Small Town Big Picture Tofino & / or Ucluelet course will receive an Ambassador Card. Show your card for discounts and benefits at many local businesses!

 

Ambassador Program Courses

2027 dates will be announced in January.
Please stay tuned by checking back to the events page of our website or sign up for our newsletter below.
Keep in touch via our newsletter!

This FREE program is offered as a joint initiative of the Raincoast Education Society, the Tourism Ucluelet and Tourism Tofino,  The Raincoast Education Society is responsible for course curriculum, registration, and program delivery.